About · est. 2019

A direct school of senior leadership.

Founded in Birmingham in 2019 by three former heads of leadership development from FTSE 100 companies. We started teaching because the conference industry was failing the senior practitioner.

Why we exist

Direct, deliberate, sixteen.

We left the corporate route because it was no longer serving the people we believed it should serve. Senior practitioners were being shipped to conferences, given certificates, and returned to the same plant floor expecting different behaviour.

So we built a school. Cohorts of sixteen. Faculty drawn from the practice. Programmes built around single transformations. We admit by interview, not application form, and we refund the second half of any programme if a Fellow does not finish measurably different.

We are direct about all of this because the alternative is a brochure, and we are not in the brochure business.

Doctrine

Four operating principles.

01

Sixteen, always

Sixteen is the largest cohort one principal can hold to a real standard. Anything larger is a conference.

02

Faculty from the practice

Our faculty are senior practitioners writing on the disciplines they ran for twenty years.

03

Live programmes, not scripts

Programmes are structured but not scripted. Faculty respond to the cohort they are reading with.

04

Half-refund guarantee

If a Fellow does not finish measurably different — defined by their own pre-stated criteria — we refund the second half.

Place

Edmund Street, Birmingham.

A first-floor school house above a printing house, five minutes from New Street and Birmingham City University.

Studio
158 Edmund Street
District
Birmingham
Postcode
B3 2HB
Office hours
Mon — Thu · 09:00 — 17:30